Goals

The goal of the Jackson Street Master Plan is to create a more concentrated and densely populated downtown district: a place where the streetscape, buildings, signage, events, and street culture converge to create a memorable destination and a cohesive and inviting "Creative Class" neighborhood. To achieve this result, the street and its public amenities have been re-imagined to promote a human-scaled, pedestrian- oriented environment. Density is achieved by narrowing the streets, activating underutilized properties and developing empty parcels. Jackson Street will reinforce Phoenix's existing urban networks while providing a logical transition from the central business core on the north to the Warehouse District on the south, and to less densely developed surrounding neighborhoods.

Jackson Street's "mixed use" approach will allow for a compelling mix of entertainment venues, including street-level nightclubs, restaurants and stores, with office and residential spaces located on the upper floors. This density of use, coupled with the plan's emphasis on a walkable, accessible environment, will complement new and existing investment in downtown, including the new light rail, ASU's downtown campus, the Convention Center expansion, Chase Field and US Airways Center. Equally important is the essential sense of community Jackson Street will provide to the growing number of downtown residents.